TwentyConvey Client Success Spotlight: JP Goldman

One of the most rewarding aspects of our work here at TwentyConvey is observing the achievements our clients attain through our tools. One such success story is our partnership with specialists in residential and commercial property law, JP Goldman. 

As a long-standing client of ours, JP Goldman uses a mix of our tools to drive revenue and gain a better insight into the conveyancing industry. They offered the following feedback on our Convey Alerts tool: 

“The Conveyancing Alerts, which notify us when a former client returns to the market, are a fantastic lead source and opportunity to reconnect with former clients. The conversion rate is astonishing when compared to other sources and we believe that part of the reason for this is that our former clients appreciate us proactively reaching out to them at their time of need.” - Daniel Hewitt, Managing Director, Legal Executive, JP Goldman

The strategic advantage of reconnecting with past clients

It absolutely makes commercial sense for conveyancers to actively seek to win back their former clients. They have already experienced the quality of the conveyancer’s services firsthand, establishing that trust and familiarity. This is invaluable in the legal field which often many homemovers find complex and challenging to grasp without specialised knowledge or guidance. A friendly face is welcomed to help navigate through legalities, “at in their time of need,” as Daniel alluded to. What Convey Alerts does, is that it nurtures those existing relationships that the conveyancer has already established. It’s little wonder then that JP Goldman saw such fantastic conversion rates. They had already done all the hard work in securing them as a client beforehand. We simply had the industry insight to know when their former clients had instructed again, and we were able to help reconnect the two. It makes sense that a homemover would choose to re-engage with the same conveyancer they are familiar with and have confidence in. 

This is a strategy that is more cost-effective compared to acquiring entirely new clients. Those initial marketing, brand awareness and trust-building steps have already been undertaken, rather than starting from scratch with new leads. The conveyancer can simply reestablish the trust. Winning back former clients can lead to long-term partnerships and sustained success in the conveyancing industry. You’ll likely then build up a more satisfied client base who will be even more likely to refer you to their friends and family.

Navigating the conveyancing landscape: Leveraging insights to gain a competitive edge

 JP Goldman has also found our Convey Insight tool to be of significant value to their operations. They use our reports to gain a deeper understanding of their industry and positioning within it. Our tool provides business intelligence by supplying verified data on residential property transactions and attributing this information to the conveyancer responsible for the purchase. Conveyancers can gain a clearer insight into their competitive standing and make comparisons with their rivals. The tool can be used to measure performance, drive sales, track competition and inform business strategies. JP Goldman uses it to compare their performance against previous quarters and years. They aim to also use these insights to formulate their marketing materials going forward, highlighting their strengths and showcasing their expertise.

Understanding the estate agency landscape

JP Goldman also utilises our Estate Agent Insight reports. It has helped with their comprehension of the scale and effectiveness of their referral partners and created stronger working relationships with these estate agents. The tool has also helped them to identify which local estate agents they could -and should - partner with. By working alongside local estate agencies, they can offer clients a more seamless and streamlined property transaction process. When the relationship between the estate agent and conveyancer is strong, this also helps to improve client trust and confidence. The Estate Agent Insight tool has also helped to enhance their networking opportunities and to improve business opportunities. 

Reaching more clients with smart marketing

It doesn’t stop there. JP Goldman also employs our marketing services. As a CLC firm, they have been able to carry out a mobile advertising and direct mail marketing campaign with us. Their main aim was to target local residents to find new instructions on their patch. For their mobile campaign, they used our Likely-to-Instruct model in order to target prospects. Our AI tool Forecast can predict, with an accuracy up to two months, over 50% of the properties that will come onto the market. The results have been impressive, to say the least. The mobile text advert has been seen over 70,000 times and produced 1,037 clicks to their landing page by targeting only 2,333 addresses. They’ve also seen a click-through rate of 1.47% through this highly targeted campaign. 

Final thoughts

We’re thrilled with the success JP Goldman has had with our suite of tools. They’ve embraced our services and really taken a holistic approach to finding new leads, polishing their business strategy and re-engaging with past clients. We’ve achieved excellence together. 

If you want to find out more about the potential of reconnecting with your previous clients or you’re interested in obtaining insights about your industry, get in touch. We’d love to work with you.