Property Data That Unlocks Insight and Wins Business

““Staying in touch with clients over the home-owning cycle is a real challenge for every busy conveyancing firm. Alerts work for us because it is an easy, cost-effective way for us to be seen by former clients as proactive and on the ball”. We’ve benefited from many instructions from previous clients as a direct result of this initiative with a healthy pipeline of outstanding quotes. We’re delighted with the results. Some of our clients may have returned to us anyway, but the Alerts puts us in the driving seat. As a business, we’re actively engaging with our strongest market segment, not sitting back passively hoping they remember us.”

“Ordinarily, we don’t expect to be the first port of call for former clients who last moved many years ago so using these Alerts has been a really important part of our client retention programme. We really enjoy making contact. Former clients are pleasantly surprised to hear from us and we are typically congratulated for being on the ball. It’s a really warm dialogue. We estimate that well over 40% of these opportunities have been converted into new instructions. The cost makes the service a no–brainer for us. The acquisition cost works out at about 3% of our average fee – far and away our most cost-effective marketing.”

“"Every month, we only need one instruction to triple ROI. Even if clients say that they were going to get in touch, they are always impressed that we have proactively approached them. The system is very easy to use. The Alerts arrive first thing in the morning, which means it's my first job [to send emails to these former clients]. I often see responses on the same day."

Mayo Wynne Baxter

Simon Fuller, Sales Manager